JAMAICA NAMED TOP DESTINATION
KINGSTON, JAMAICA – January 26, 2011 – Jamaica was named Top Destination of the Year – Caribbean for 2010 by Expedia, Inc., finishing ahead of 24 other Caribbean islands. The presentation took place at Iberostar Rose Hall Suites in Montego Bay on January 15, prior to this year’s Caribbean Marketplace. On hand to accept the award were Jamaica’s Tourism Director John Lynch; Deputy Director of Tourism, Sales, Donnie Dawson; and Regional Director, Airlines and Tour Operators Anthony King.
Jamaica won the award based on a number of factors, including room night production. In 2010, Jamaica’s bookings through Expedia increased by 26 percent over 2009. Expedia sales of packaged room nights in Jamaica made the destination the leader in this market also, with a 70-percent market share for the region, representing an increase of 30 percent over the previous year. The destination is an affiliate partner and creative global marketing partner of Expedia, and was credited with running the first expandable campaign in the region.
Jamaica’s Director of Tourism John Lynch is pleased that the partnership has reaped such rewards for Jamaica. “We’re excited that our relationship with Expedia has sparked significant benefits for both brands, and look forward to continued growth in 2011 through this valued partnership.”
Demetrius Canton, Expedia’s Director of Market Management for the Caribbean, commented: “We wish to congratulate Jamaica, which continues to be one of our highest-performing destinations in the region. It is our hope that Expedia will enjoy another great year of room night growth in the Caribbean, and we’re confident Jamaica will be part of that mix.”
Two Jamaican hotel partners also walked away with awards: Grand Palladium for Top Room Night Producer – Caribbean and SuperClubs for Top Partner Chain – Caribbean.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2010. Also in 2010, Jamaica earned the WTA’s vote for the World’s Leading Cruise Destination, Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the fourth consecutive year. Additionally, Montego Bay was named the World’s Leading Beach Destination, Ocho Rios was named the Caribbean’s Leading Cruise Port and Sangster International Airport was voted the Caribbean’s Leading Airport.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook at www.facebook.com/visitjamaica, on Twitter at www.twitter.com/visitjamaicanow or on YouTube at www.youtube.com/aboutjamaicajtb.
About Expedia, Inc.
Expedia, Inc. is the world's leading online travel company, connecting partners with the largest travel marketplace and unmatched global demand across 70 points of sale in more than 55 countries. In 2008, over 56 million gross room nights were booked on the Expedia, Inc. portfolio of sites. Hotels that join the Expedia marketplace also benefit from distribution through Expedia's 15,000 global affiliate sites, which an additional 80 million customers view each month. Expedia, Inc. owns and operates a diversified portfolio of well-recognized brands — including Expedia.com, Hotels.com, Hotwire.com, TripAdvisor, Egencia, Classic Vacations®, and a range of other US-based and international businesses.
To find out more Expedia.com and Hotels.com, visit www.joinexpedia.com
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